our CHECKLIST
Realize the accepted top-down approach to messaging is no longer viable when you need to address how people talk about your brand; its products and services through social channels.
Plan the best ways to create cohesive and consistent messaging so that social media does not fragment your brand.
Evaluate your current internal communication process to then identify a few new procedures.
Determine which of the five procedures outlined are necessary and can be useful for your brand to create more organization and cohesive communications.
C
reate a flatter internal structure in which information is shared unilaterally among various teams because those teams and different levels of management want to engage in social media.
Set up a monitor, listen, and respond strategy to guide your process.